Crumpler’s Marketing On A Roll
While wandering past a Crumpler store (you know – those colourful courier bags that were popular maybe 10 years ago), I saw a display of Crumpler-branded toilet paper. I found the idea intriguing enough to go in and look around for the first time ever.
Turns out they sell the stuff in shop @ $2/roll, and apparently for $3/roll on their website as well. Cute gimmick, but why you’d actually buy some I don’t know. Unless you’re a vain, idle blogger with a perverse sense of irony…
Let’s just say its function didn’t quite match its form, but being clearly ornamental I think we can let them slide. All told, it’s a pretty spunky move daring people to literally shit on your company image.
UPDATE: Found out Crumpler were actually started in Australia. As a country we don’t tend to export much in the way of global fashion, so this impressed me. Though I still don’t think I would buy one, am now officially a Crumpler fan.